By Emily Garnham for Friday Dec 25, 09

A LEADING researcher into attitudes on climate change has claimed Government scare tactics are only increasing public scepticism about global warming.

Dr Lorraine Whitmarsh, who has carried out extensive research into public mistrust on the issue, says scaremongering to convey environmental messages is not effective.

Instead she argues low carbon lifestyles – that can save people money and have long term health benefits as well as helping slow climate change – should be heavily incentivised.

She told “The Government have tried to communicate climate change but they haven’t done it well.

“Using scare tactics such as in the latest campaign with a drowning dog helps to raise the issue but it also suggests we are all doomed and there is nothing else we can do.”

She added: “The Government isn’t a very trusted or credible source of information for the public. Politicians need to do more to provide rewards and incentives for people who lead low carbon lives.

For more go here.


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