Report: Few Deem New Zealand News Media To Be Accurate and Balanced By UMR Research Ltd

Quote from article: “What was of most concern was how few people said the media was accurate and balanced in it news reporting. Only 35% said the media was accurate, 30% said the news was balanced and 27% said the media was willing to admit to mistakes,” Mr. Grafton said.

Respondents were asked to rate accuracy on a 1-5 scale where 1 meant ‘very accurate’ and 5 meant ‘very inaccurate’, balance on a similar scale where 1 meant ‘very balanced’ and 5 ‘very one-sided’, and willingness to admit mistakes where 1 meant ‘very willing’ and 5 meant ‘not willing at all.’ Those who gave a 1+2 rating were deemed to rate the media as accurate, balanced or willing to admit to mistakes and those who rated 4+5 were deemed to rate the media as inaccurate, one-sided or unwilling to admit to mistakes.

For the rest of the article go here.


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By Brocke

By Brocke

About Clare Swinney

Interested in what is genuinely going on, not in the disinformation promoted as "truth" by the corrupt mainstream media. Please keep an open mind and do your own research. M.Sc. (Hons) from Auckland University. If you came to this site via the 'Silly Beliefs' disinformation website, please read my response to their article at the link:
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