OpEdNews Asda wins court fight over sweetener claim
Ajinomoto Sweeteners, a leading producer of aspartame, took action after Asda announced in 2007 that it would become the first supermarket in Britain to remove artificial colours and flavours from its own brand labels.
In publicity for its “Good for you” range, Asda promised: “No hidden nasties – no artificial colours or flavours, no aspartame and no hydrogenated fats.”
Ajinomoto accused Asda at the High Court in London of malicious falsehood and said it was trying to protect the reputation of its products. The firm, who have been given time to consider appealing, has a 45% share of the European aspartame market.
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This poster shows some of the vitamin supplements that you may find contain Aspartame in New Zealand. Needless to state, you need to check the labels carefully before you buy anything.